David Ogilvy 10 Tips on Writing
The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people write woolly memos, woolly letters and woolly speeches. Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:
Reminds me of a saying I heard first from 37 Signals:
If you are trying to decide between a few people to fill your position, always hire the better writer. I don’t care if that person is a designer, programmer, marketer, salesperson, whatever. Assuming your candidates are fairly equally skilled and qualified overall, always hire the better writer.