jb… a weblog by Jonathan Buys

Erasing Complexity – MacStories


Probably for the first time since I started MacStories nine years ago, I feel comfortable using Apple’s services and hardware extensively not because I’ve given up on searching for third-party products, but because I’ve tried them all. And ultimately, none of them made me happier with my tech habits. It took me years of experiments (and a lot of money spent on gadgets and subscriptions) to notice how, for a variety of reasons, I found a healthy tech balance by consciously deciding to embrace the Apple ecosystem.

Federico comes to the same conclusion I did eight years ago. Apple and I have a deal. I give them money, and they provide technology that allows me to get things done without having to muck about. Investing in the Apple ecosystem has paid off over the years, and continues to be, from my humble perspective, a wise investment. There may come a time when Apple no longer is able to hold up their end of the bargain, but that time isn’t here yet, and doesn’t appear to be on the horizon any time soon.