jb…  Why Apple’s education strategy is not based on reality


 

Bradley Chambers:

Who’s anyone? Which teacher has time to make custom books for his or her class? One of the things I’ve become concerned about is the number of items we tend to keep adding to a teacher’s plate. They have to manage a classroom of 15–30 kids, understand all of the material they teach, learn all of the systems their school uses, handle discipline issues, grade papers, and help students learn.

When do we start to take things off of a teacher’s plates? When do we give them more hours in the day? Whatever Apple envisioned in 2012, it’s clear that did not play out.

Chambers works in education, and has been paying close attention to the market for years. He knows what he’s talking about, and his main point is that Apple hasn’t made a good enough value proposition for schools to wean them away from Google.

The optimist in me would like to think that Apple’s system would work, but people who actually work in the field are saying otherwise.

 
 

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