I ran across a
few
articles
in the past week or so that predict the majority of the population will
be living in cities by
2050. I don’t dispute
the projection, these people generally know what they are talking about,
but I would like to do a bit of daydreaming of my own. I can envision a
world of small towns populated by remote workers and independent service
providers, communities with relationships that are closer, deeper, and
happier than their city dwelling counterparts.
I read Remote by Jason Fried and David
Heinemeier Hansson last month. The book struck a chord with me because I
live 40 miles from where I work. I make the drive every day, except when
weather prevents me or I’ve made other arrangements. I have the
opportunity to work remotely from time to time, but it is not every day.
The team at 37 Signals is mostly remote, and detail in the book how more
businesses could benefit from adopting a culture that supports remote
work. Fast Internet access, video conferencing technologies, and
collaborative software have made remote work not only possible, but
beneficial. Richard Branson says that One day offices will be a thing
of the
past.
I agree. In fact, I think remote work could transform modern businesses,
and in turn, our culture.
If most knowledge workers worked remotely, and could choose where they
lived and who they spent their time with, I imagine that many, like me,
would choose to live in smaller communities. The cost of living is less
in small towns, the people are generally polite, and crimes are few and
far between. If there are groups of remote workers in small towns, than
they and their families could support a secondary economy of service
workers. Grocery stores, bakers, butchers, barbers, small restaurants
and cafés, plumbers, electricians, carpenters, and all the other
services that are needed by groups of people. A community of
entrepreneurs, similar to the villages that were common in the western
world before the industrial revolution.
Big box stores can be replaced by Amazon and other online retailers. If
you need a lamp, order it from Amazon. Batteries? Amazon. I generally do
this now. I understand that the goods must come from somewhere, and that
there will still be factory work, and that the factories will most
likely be in the cities, but in my vision of a sustainable small-town
future, our needs for factory made goods would be far less than what it
is today. This brings me to the third part of my vision, the Maker
Movement.
We think of movements as the organized action of a group of people
following a common ideological or cultural path. The DIY and Maker
Movements certainly fit that description. They are filled with people
who want to figure out how to make or do stuff on their own, rather
than purchasing pre-packaged goods or services. Are the two movements
different things? I don’t think so. I think they’re two circles on a
Venn diagram that overlap almost completely. Perhaps there’s a bit
more art and design in the Maker Movement circle (what we might call
the “Burning Man Influence”), and a bit more
changing-your-car’s-oil-in-the-driveway in the DIY circle, but
otherwise the passions for creating, building, and sharing are the
same.
Creating, building, and sharing is at the core of this vision of mine.
Knowledge workers can bring in money to small town economies, service
work builds the core of the village soul, and makers reduce the amount
of factory-built junk we need. Makers can sell their work locally or
remotely via services like Etsy, or just set up
their own stores with
Squarespace.
What will make the system workable is transportation of goods. We need
truckers, or, maybe even trains. Research into automotive efficiency
will continue and work its way more and more into the big trucks. I
imagine something like a general store being responsible for the import
and export of goods and, more importantly, raw materials to the small
town. Raw materials could be used by the makers of the town to build
what they need, strengthening the core talents of the citizens, building
self reliance, trust, respect, and community.
Like I said, this is a daydream, but I don’t think it is unreasonable.
I’m optimistic about the future, and I don’t think it needs to involve
stuffing seven billion people into super cities, packing them like
sardines in a tin. There are other options, better options, and it is up
to us to make them come true.